“Alongside Helvetica, it was one of the first typefaces I remember as a teenager, so there is a huge nostalgia factor for me, given its longstanding influence on my choice of profession,” says its designer Rick Banks.
When it was first published, the font was so popular it was used on the first printed version of the United States Declaration of Independence.
Inspired by Dutch Baroque type, Caslon was one of the first English typefaces ever made, created by London-born typographer William Caslon I, who founded the Caslon Foundry in 1739. Why’s it called F37? Pretty simple one, this: it’s the F37 rework of historical font Caslon. “I suppose creativity and the creative process are not always quick things, nor can they be forcibly rushed.” “Sometimes that’s the best way as it gives you time to reflect and provides repeated opportunity to keep tweaking and improving on the original concept,” says Banks. Another 1969 cut from David Farey inspired the team to create a “black” weight, and the most recent Caslon cut inspo was Leslie Usherwood’s Caslon Graphique from 1980, which informed F37’s “graphic” style.į37 actually began life back in 2014, but the first draft was left half-finished and largely forgotten about for years. In creating the extreme hairline version that F37 was looking for, it drew from the 1969 design created by Tom Carnase and used brilliantly by Herb Lubalin. Burfeind’s 1905 condensed version and were heavily informed by the “lovely swashes” from Sol Hess’s 1915 font. Of course, this isn’t the first rework of Caslon: it’s been revived numerous times over the years, and F37 looked to a few of their favorites in order to be able to “create lots of flex within the typeface and flush various styles through the cut,” says Banks. The F37’s founder, type designer Rick Banks, reckons that we’re seeing a lot of older serif revivals at the moment, “especially in start-up rebrands” as a “backlash to all the geometric sans over recent years.” Back Story: F37 Caslon is, as the name suggests, a new cut of the classic Old Style font Caslon.
0 kommentar(er)
